2011 Tokyo Motor Show Great Success

Sunday, December 11, 2011

Tokyo- (PanOrient News) The 42nd Tokyo Motor Show, held at Tokyo Big Sight with its theme of“Mobility can change the world” ran for ten days from Friday December 2 until today at 5 PM " closed on a successful note," Organizers said.

Organized by Japan Automobile Manufacturers Association, Inc., (JAMA) it was three days shorter than the previous show, yet the total number of visitors amounted to 842,600, a significant increase of 37% compared to the previous show of 2009. This came close to the 852,900 visitors over ten days out of a total of seventeen at the 40th Show in 2007.

“We are confident that this show displayed to both Japan and abroad the resilience of Japanese manufacturing after overcoming many challenges,”JAMA said in a press release.

Held in Tokyo, in Ariake, Koto-ku, for the first time in 24 years, the Motor Show lived up to expectations with the participation of all 14 JAMA member manufacturers and 15 brands of Japan, as well as 21 companies and 25 brands (passenger cars, commercial vehicles, motorcycles, Carrozzeria) from abroad.

The new initiative of“SMART MOBILITY CITY 2011,” an organizer-themed project, demonstrated innovative products and the latest technology that links to cars, cities, and lifestyles. Several visitor-participation, hands-on events were held, such as ”Passenger Car Test Ride Program by Professionals' Driving,“ in which more than 5,500 parties took part.

Visitors had the convenience of the return of the show to Tokyo, weekdays open hours extended to 8 PM with the introduction of discount evening tickets after 6 PM and the Rinkai Fukutoshin area where the show venue is located, added to the excitement with its promotion activities. This all came together to make the show a success.

The next Tokyo Motor Show is scheduled for autumn 2013. The outline including show dates, etc will be announced next spring, JAMA said.

Photo: Suzuki Q-Concept car

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